Vegan at Kroger

Vegan shopping at Kroger: the overview

Kroger's "Simple Truth Plant Based" sub-brand is one of the most consistent vegan store-brand lines in the country, and it's available across the entire Kroger family — Ralphs, Fred Meyer, King Soopers, Smith's, Fry's, QFC, and more. Every Simple Truth Plant Based product carries a green label, so you can scan an aisle visually instead of reading every back-panel. Pair the line with Kroger's digital coupons (which frequently knock 20–25% off Simple Truth items) and the price-per-meal beats most national-brand alternatives.

Top plant-based picks at Kroger

If you're making a grocery list, ensure you don't leave the store without grabbing these essential vegan products:

• Simple Truth Plant Based Sour Cream
• Simple Truth Plant Based Ground Meat
• Simple Truth Dairy-Free Cheese Shreds
• Simple Truth Plant Based Chocolate Chip Cookie Dough
• Kroger Brand Frozen Edamame

Accidentally vegan snacks at Kroger

These products aren't marketed as “vegan,” but they happen to contain zero animal-derived ingredients:

• Kroger Brand Hash Brown Patties
• Private Selection Sorbet
• Kroger Brand Saltine Crackers
• Clif Bars (Most flavors)

Vegan picks by aisle at Kroger

Dairy alternatives

• Simple Truth Dairy-Free Cheese Shreds
• Simple Truth Plant Based Sour Cream
• Simple Truth Almond Milk
• Simple Truth Oat Milk

Meat alternatives

• Simple Truth Plant Based Ground Meat
• Simple Truth Plant Based Sausages
• Beyond Burger
• Lightlife Smart Dogs

Frozen meals and entrees

• Simple Truth Plant Based Veggie Burger Patties
• Simple Truth Plant Based Chocolate Chip Cookie Dough
• Frozen Edamame
• Gardein products (most flavors)

Snacks and accidentally-vegan finds

• Private Selection Sorbet (most flavors)
• Kroger Saltine Crackers
• Clif Bars (most flavors)
• Kettle Brand Potato Chips (Sea Salt)

Bakery

• Kroger Hash Brown Patties
• Plain bagels (most stores)
• French Bread

Pantry staples

• Simple Truth Organic Marinara
• Kroger Brand Pasta
• Kroger Black Beans
• Simple Truth Almond Butter

Pro shopping tips

• Always look for the green "Simple Truth Plant Based" labels—they are guaranteed vegan and typically more affordable than name brands.
• Use Kroger's digital coupons. They frequently drop high-value coupons for their Simple Truth items.
• Check the natural foods section, which is usually a separate aisle entirely dedicated to health and plant-based foods.

Watch out for these at Kroger

Common items that look vegan but aren't — or that vary by SKU:

• "Simple Truth Organic" is not the same as "Simple Truth Plant Based." Organic includes plenty of dairy, eggs, and meat — only the green Plant Based label guarantees vegan.
• Kroger's deli Cheese-Filled Pretzel section and most prepared salads contain dairy or eggs.
• Some Private Selection sorbets list "natural flavors" — the brand has historically used plant-derived flavorings, but the source isn't declared.